Greenway Bicycle Tours: A Sustainable Tourism Business Plan
Book an appointmentExecutive Summary:
Greenway Bicycle Tours is a sustainable tourism business that offers bicycle tours of scenic routes in Ireland. The business is focused on providing an eco-friendly and low-impact way for tourists to experience the beautiful countryside, while also promoting local businesses and communities. The tours will be led by knowledgeable and experienced guides, and will be tailored to the needs and preferences of each group.
Market Analysis:
The tourism industry in Ireland is a significant contributor to the economy, with over 10 million visitors in 2019. There is a growing trend towards eco-tourism and sustainable travel, with more and more tourists seeking out low-impact ways to experience new places. The scenic routes and greenways of Ireland provide an ideal setting for bicycle tours, with stunning views and relatively flat terrain.
Target Market:
Our target market is active and eco-conscious tourists who are looking for a unique and sustainable way to experience Ireland. This includes individuals, families, and small groups who are interested in cycling and outdoor activities, and who are looking for a more immersive and authentic travel experience.
Services:
Greenway Bicycle Tours will offer a range of tours, including half-day and full-day tours, as well as custom tours for groups. The tours will be led by experienced and knowledgeable guides who are passionate about sharing the beauty and history of the area. The tours will include stops at local businesses and attractions, and will offer opportunities for guests to sample local food and drink.
Marketing and Sales:
Marketing efforts will include online advertising, social media campaigns, and partnerships with local businesses and accommodations. We will also attend tourism fairs and events to promote our services. Sales will be primarily online through our website, and we will also work with local tour operators and travel agencies to sell our tours.
Financial
The startup costs for Greenway Bicycle Tours will include the purchase of bicycles, safety equipment, and marketing materials. Ongoing costs will include guide salaries, maintenance, and insurance. Revenue will primarily come from tour fees, with the potential to add additional revenue streams such as bike rentals and merchandise sales in the future. We anticipate a steady growth in revenue as we establish our brand and reputation in the market.
Book a discussion session with Grand Business Plan and we’ll assist you in developing a customised business plan for Bicycle tours.
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